Prove your impact| Mesure your efficiency| Pilot your investments

Béautiful Numbers helps B2B Marketing teams optimize and pilot their performance, and prove their contribution to the business

Services About us

About us

We work with marketing teams who want to define a plan and a strategy aligned with business goals, and suffer from the ongoing pressure to prove their contribution. They are uncertain about how to get the right data and struggle to measure the performance of their activities.

We help customers setting up effective marketing plan and budget, optimizing their operations structure and processes, bringing clarity in their data, and finally designing their marketing dashboards with Tableau Software.

We put our long Marketing B2B experience and unique expertise at their disposal and work as a team.


Enable Marketers to unveil their contribution to the business, while improving their agility, visibility and credibility.

Béautiful Numbers was born from the growing need to measure B2B marketing contribution to the business, and answer the Marketing teams 3 main requirements to better manage Marketing performance*:

  1. Define relevant key indicators,
  2. Ensure data is reliable,
  3. Have correct tools and processes to collect data.


* Sources « ROI et mesures de l’efficacité du marketing B2B » Octobre 2015, Etude Adetem – OpinionWay – Ariane Etudes


Béautiful Numbers was founded by Béatrice Loriot,  who graduated in « Performance controlling and management – option Financial controlling ».

What makes Béautiful Numbers unique:

  • We speak numbers and transform Data into relevant information,
  • Our Marketing processes & tools expertise (CRM, Marketing automation, Google Analytics, BI reporting, …), will help us quickly adapt to your environnement,
  • Over 15 years experience in Marketing Ops and a proven track record working with iconic International IT companies.

Béatrice is also President of the ADETEM B2B ClubNational association of marketing professionals.

some "Béautiful Numbers" about us and our values
Creation date
+ 20
years in love with marketing
600 M $
Million $ managed in the last 20 years
100 %
Ethic, friendly, professional, reliable (all included)


Les marketing Ops ont pour vocation d'organiser et de piloter les activités marketing .

What is Marketing Ops ?

Most CEO’s used to think marketers were unable to prove their contribution, and demonstrate the performance of their marketing activities and ROMI. (Return on marketing investments) Marketers were losing influence, not …