About us

We work with marketing teams who want to define a plan and a strategy aligned with business goals, and suffer from the ongoing pressure to prove their contribution.

We help customers setting up effective marketing plan and budget, optimizing their operations structure and processes, bringing clarity in their data, and finally designing their reporting tools or marketing dashboards with Tableau Software.

We put our long Marketing B2B experience and unique Marketing Ops (more info) expertise at their disposal and work as a team.


Enable Marketers to unveil their contribution to the business, while improving their agility, visibility and credibility.

Béautiful Numbers was born from the growing need to measure B2B marketing contribution to the business, and answer the Marketing teams 3 main requirements to better manage Marketing performance*:

  1. Define relevant key indicators,
  2. Use operations best practices and methodolgies,
  3. Ensure data is reliable.


* Sources « ROI et mesures de l’efficacité du marketing B2B » Octobre 2015, Etude Adetem – OpinionWay – Ariane Etudes


Béautiful Numbers was founded by Béatrice Loriot,  who graduated in « Performance controlling and management – option Financial controlling ». Béatrice is also President of the ADETEM B2B Marketing Club – National association of marketing professionals.

What makes Béautiful Numbers unique:

  • Over 15 years experience in Marketing Ops and a proven track record working with iconic B2B  International IT companies, (VMware, SAP, BusinessObjects, Cartesis).
  • Our best practices and marketing processes & tools expertise will help us quickly adapt to your environnement,
  • We speak numbers and tell the story behind your marketing data,
  • We are Tableau Software specialists which we dedicate for marketing performance

some "Béautiful Numbers" about us and our values
Creation date
+ 20
years in love with marketing
600 M $
Million $ managed in the last 20 years
100 %
Ethic, friendly, professional, reliable (all included)