Every year, when it’s time for marketing plan and budget, raises the same question : “will my budget increase, decrease or be flat” ?
Again, I can’t help myself repeating that the only way to get a bigger budget than last year, is to prove its ROI. And to prove you marketing contribution, a methodology must have been set up first.
You’ll find below the best practices to implement a successful planning and marketing budget.
According to your company size, your offer/market complexity, how easy you can access required information and how many people will help you, implementing your marketing plan and budget can take from 2 days to a couple of weeks. Defining a marketing plan and budget accross different markets and countries is obviously more complicated 🙂