It’s time for marketing budget and plan !

Every year, when it’s time for marketing plan and budget, raises the same question : “will my budget increase, decrease or be flat” ?

Again, I can’t help myself repeating that the only way to get a bigger budget than last year, is to prove its ROI.  And to prove  you marketing contribution, a methodology must have been set up first.

You’ll find below the best practices to implement a successful planning and marketing budget.

According to your company size, your offer/market complexity, how easy you can access required information and how many people will help you, implementing your marketing  plan and budget can take from 2 days to a couple of weeks. Defining a marketing plan and budget accross different markets and countries is obviously more complicated 🙂