10 advices to save your marketing plan
Translation coming soon
Read our blog
(Français) La performance marketing b2b au service de la croissance de l’entreprise
Sorry, this entry is only available in French.
It’s time for 2020 marketing plan – Is your planning sheet ready ?
It’s marketing planning time ! Apart from a methodology, a few cups of coffee and a cheerful mood, you will also need a marketing planning sheet! Whether you are a …
8 best practices for marketing budget management
I’ve just read an article about marketing budget management which started as follows : Imagine: you just got notified by your finance department that a significant portion of your annual …
(Français) Les 5 étapes d’un plan marketing B2B
Sorry, this entry is only available in French.
(Français) 13/6/19 : Rendez votre directeur financier heureux avec votre budget marketing!
Sorry, this entry is only available in French.
How do we reconcile Marketing and Finance ?
Some biais are hard to change : marketers are creative and financiers are boring! Obviously, if you work in finance, it should make you laugh. It does make …
(Français) Festival de Cannes 2019 : découvrez le palmarès complet!
Sorry, this entry is only available in French.
Calculate your marketing budget
During an event I was hosting about the perfect B2B Marketing Plan, a participant asked the following question: How do I calculate the marketing budget I need? To kick of …
What if we aligned marketing and finance ?
If I say: “Marketing alignment and…”, will you not answer : “Sales”. Surely you will as sales and marketing alignement is essential. As I wrote earlier, “who never thought that …