Despite common objectives, Marketing and Sales teams, and Marketing and Finance teams often have difficulty collaborating.
Due to lack of time. Of missing common repositories. Not to mention limited knowledge of each other’s processes and objectives, alignment is difficult.
So how can we improve marketing alignment with other departments?
We work within the marketing department to improve alignment and reconnect marketing with all stakeholders. We are changing the perception of marketing through the implementation of new methodologies and common indicators.
Thanks to this alignment, your stakeholders will think about you as a “growth lever” and not a “cost center” anymore.
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