It’s time for 2020 marketing plan – Is your planning sheet ready ?
It’s marketing planning time ! Apart from a methodology, a few cups of coffee and a cheerful mood, you will also need a marketing planning sheet! Whether you are a …
8 best practices for marketing budget management
I’ve just read an article about marketing budget management which started as follows : Imagine: you just got notified by your finance department that a significant portion of your annual …
(Français) Les 5 étapes d’un plan marketing B2B
Sorry, this entry is only available in French.
Calculate your marketing budget
During an event I was hosting about the perfect B2B Marketing Plan, a participant asked the following question: How do I calculate the marketing budget I need? To kick of …
What if we aligned marketing and finance ?
If I say: “Marketing alignment and…”, will you not answer : “Sales”. Surely you will as sales and marketing alignement is essential. As I wrote earlier, “who never thought that …
A customer database ? What for ?
What is the purpose of a customer database? I was looking for the last information related to customers database on the web and instead thought I was having a heartattack …
Marketing mix evolution
Let’s take a look at the Marketing Mix evolution since its creation in 1960. As a reminder, the realization of your marketing mix is an essential phase in the elaboration …
Marketing performance serving Customer Experience
On October 18th, The Adetem B2B CLUB took its districts on the prestigious Passeig de Gracia in Barcelona, for a french-speaking session. With the participation of InConcert. We all came to exchange about Managing …
My take away from the Social Selling Forum
I attended the first day of the Social Selling Forum Paris in July and spent a memorable day. If we take into account Loïc Simon’s overflowing energy, the professionalism of …
Marketing and sales alignement : Impossible mission ?
Who never thought that sales teams came from March and marketing teams from Venus…? Quarrels about actions carried out, quality of leads, CRM adoption and so on… So, marketing and …