What if we aligned marketing and finance ?
If I say: “Marketing alignment and…”, will you not answer : “Sales”. Surely you will as sales and marketing alignement is essential. As I wrote earlier, “who never thought that …
A customer database ? What for ?
What is the purpose of a customer database? I was looking for the last information related to customers database on the web and instead thought I was having a heartattack …
Marketing mix evolution
Let’s take a look at the Marketing Mix evolution since its creation in 1960. As a reminder, the realization of your marketing mix is an essential phase in the elaboration …
Marketing performance serving Customer Experience
On October 18th, The Adetem B2B CLUB took its districts on the prestigious Passeig de Gracia in Barcelona, for a french-speaking session. With the participation of InConcert. We all came to exchange about Managing …
My take away from the Social Selling Forum
I attended the first day of the Social Selling Forum Paris in July and spent a memorable day. If we take into account Loïc Simon’s overflowing energy, the professionalism of …
Marketing and sales alignement : Impossible mission ?
Who never thought that sales teams came from March and marketing teams from Venus…? Quarrels about actions carried out, quality of leads, CRM adoption and so on… So, marketing and …
Béautiful Numbers announces today it’s agreement for an acquisition by Microsoft
PRESS RELEASE Note : this press release was originally published on 2018 April 1st Béautiful Numbers, expert in B2B marketing performance management, announces today it’s agreement to be acquired by …
(Français) La proposition de valeur : dans les coulisses des marques
Sorry, this entry is only available in French.
Les 4 étapes pour réussir votre campagne marketing
This documentation is only available in French for the moment. Coming soon ! In the meanwhile, enjoy our video : Béatrice Loriot – + 33 6 81 07 34 41 …
What is Marketing Ops ?
Most CEO’s used to think marketers were unable to prove their contribution, and demonstrate the performance of their marketing activities and ROMI. (Return on marketing investments) Marketers were losing influence, not …