Marketing and sales alignement : Impossible mission ?
Who never thought that sales teams came from March and marketing teams from Venus…? Quarrels about actions carried out, quality of leads, CRM adoption and so on… So, marketing and …
Béautiful Numbers announces today it’s agreement for an acquisition by Microsoft
PRESS RELEASE Note : this press release was originally published on 2018 April 1st Béautiful Numbers, expert in B2B marketing performance management, announces today it’s agreement to be acquired by …
(Français) La proposition de valeur : dans les coulisses des marques
Sorry, this entry is only available in French.
Les 4 étapes pour réussir votre campagne marketing
This documentation is only available in French for the moment. Coming soon ! In the meanwhile, enjoy our video : Béatrice Loriot – + 33 6 81 07 34 41 …
White paper – Bluid your B2B Marketing Plan
Sorry, this white paper is available in French only… for the moment 🙂 If you wish to download the whitepaper in French, please fill in your first name, last …
What is Marketing Ops ?
Most CEO’s used to think marketers were unable to prove their contribution, and demonstrate the performance of their marketing activities and ROMI. (Return on marketing investments) Marketers were losing influence, not …
Are you marketing compliant ?
Is your business is profitable, are you growing and listed on the Stock Exchabge (or it is coming soon) ? Do you want to protect your brand and employees, establish a …
Where does your organization stand in Marketing performance management ?
MARKETING PERFORMANCE : What type of marketing organization persona are you? Hive9, USA valid and VisionEdge Marketing have just published the 2017 results of their annual Marketing Performance Management study. Find …
Customer experience : Human is back in Marketing
Is human back in marketing ? If I say “Emotions”, “Benevolence”, “Active listening”, what do you think we talked about, this Tursday June 1st, 2017 @ the Adetem B2B Club …
Is content marketing impacting B2B business ?
Do i really need to have a content marketing strategy ? The answer is clearly YES ! Emmanuel KAHN, Director at Opinion way, presented @ Adetem B2B club , their survey …