Les 4 étapes pour réussir votre campagne marketing
This documentation is only available in French for the moment. Coming soon ! In the meanwhile, enjoy our video : Béatrice Loriot – + 33 6 81 07 34 41 …
White paper – Bluid your B2B Marketing Plan
Sorry, this white paper is available in French only… for the moment 🙂 If you wish to download the whitepaper in French, please fill in your first name, last …
What is Marketing Ops ?
Most CEO’s used to think marketers were unable to prove their contribution, and demonstrate the performance of their marketing activities and ROMI. (Return on marketing investments) Marketers were losing influence, not …
Are you marketing compliant ?
Is your business is profitable, are you growing and listed on the Stock Exchabge (or it is coming soon) ? Do you want to protect your brand and employees, establish a …
Where does your organization stand in Marketing performance management ?
MARKETING PERFORMANCE : What type of marketing organization persona are you? Hive9, USA valid and VisionEdge Marketing have just published the 2017 results of their annual Marketing Performance Management study. Find …
Customer experience : Human is back in Marketing
Is human back in marketing ? If I say “Emotions”, “Benevolence”, “Active listening”, what do you think we talked about, this Tursday June 1st, 2017 @ the Adetem B2B Club …
Is content marketing impacting B2B business ?
Do i really need to have a content marketing strategy ? The answer is clearly YES ! Emmanuel KAHN, Director at Opinion way, presented @ Adetem B2B club , their survey …
Tableau Software and SalesForce : follow your leads in real time with your Tableau dashboard
Tableau provides a native connector to Salesforce, allowing you to create, customize and share interactive LEADS dashboards ! Decide your refresh cadence and you will always have the most up- …
Your first SEO dashboard – which KPI’s to start with ?
It’s a no brainer that data vizualization can help you see the wood for the trees, and easily visualize patterns and trends in complex data to help you take the …
Dataviz : Best practices !
Following my blog post “Best practices to make data meaningful”, I continued exploring the topic with Data vizualisation Most of the content relates to the report “Making data Meaningful” published by …