Dataviz : Best practices !
Following my blog post “Best practices to make data meaningful”, I continued exploring the topic with Data vizualisation Most of the content relates to the report “Making data Meaningful” published by …
B2B email and user experience : an error occured, please try again !
According to the study “Email Marketing & User Experience” conducted by Experian Marketing Services*, B2B Marketing still has little way to go to improve emailing campaigns performances. This study results- …
Best practices to make data meaningful
Tell the story behind the numbers Whoever works with data knows how hard it is to make them meaningful. That’s why I found the report “Making data Meaningful” published by …
(Français) La gouvernance des données : pour gagner en efficacité.
Sorry, this entry is only available in French.
Marketing Ops, what for?
Stéphane Antona joined EasyVista as CMO in October 2014 and made Marketing Ops one of his priorities. He explains why he recruited a Marketing Operations Manager as early as December …
Beautiful Marketing Numbers
Alors que Béatrice Loriot vient de rejoindre le gang SO’xperts, elle répond à 5 questions concernant les opérations marketing B2B. Marketing Ops ça consiste en quoi ? C’est une fonction …