ABM = Marketing & Sales alignement !
@ Adetem’s B2B club, we discussed yesterday “ABM: What’s new with strategic accounts?” Stakeholders and participants debated, questioned and shared their experiences. But first of all, : what is the ABM? …
Is content marketing impacting B2B business ?
Do i really need to have a content marketing strategy ? The answer is clearly YES ! Emmanuel KAHN, Director at Opinion way, presented @ Adetem B2B club , their survey …
Tableau Software and SalesForce : follow your leads in real time with your Tableau dashboard
Tableau provides a native connector to Salesforce, allowing you to create, customize and share interactive LEADS dashboards ! Decide your refresh cadence and you will always have the most up- …
Your first SEO dashboard – which KPI’s to start with ?
It’s a no brainer that data vizualization can help you see the wood for the trees, and easily visualize patterns and trends in complex data to help you take the …
B2B email and user experience : an error occured, please try again !
According to the study “Email Marketing & User Experience” conducted by Experian Marketing Services*, B2B Marketing still has little way to go to improve emailing campaigns performances. This study results- …
Best practices to make data meaningful
Tell the story behind the numbers Whoever works with data knows how hard it is to make them meaningful. That’s why I found the report “Making data Meaningful” published by …