Do you find it tiring to kepping chasing the same information? Especially in this delicate period where our job as marketers is being disrupted and where we must be able to act and react quickly… Monitoring our marketing plan to answer the following questions has never been so important to gain the agility to bounce back:
So many questions which, without anticipation, can take hours of work to provide answers that, hopefuly will not be to far away from reality.
No need to worry about budget. I am not into Allocadia unless it’s appropriate of course! You’ll be surprised to see that Excel can do wonders, as long as you’ve thought it through! In addition, I have developed a consolidation tool for plans made on several territories, which I give to all my clients!
Good processes
Monitoring your marketing plan should not overload teams with work, but on the contrary give them more visibility and agility! As a specialist in Marketing Ops, I will share with you best practices from 20 years in helping companies of all sizes to manage their plan.
This can only work if a project manager is appointed and feels invested in this mission: manage the marketing plan and optimize performance! Driving the marketing plan is an exciting function that provides an overview of marketing contribution.
Give me a call for more information. We will discuss your needs together and the best solution for you!
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