A customer database ? What for ?
What is the purpose of a customer database? I was looking for the last information related to customers database on the web and instead thought I was having a heartattack …
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Marketing mix evolution
Let’s take a look at the Marketing Mix evolution since its creation in 1960. As a reminder, the realization of your marketing mix is an essential phase in the elaboration …
Why should you create your own marketing dashboard ?
When it comes to marketing dashboard, customers or prospects often ask me: Why create my own marketing dashboard from scratch? when all marketing tools are now equipped with their own …
When every country markets its unique identity
Find out how each country markets its territory through a dashboard. A manager once told me: “Beatrice, never come back from holidays without having planned the next ones”. And …
Marketing performance serving Customer Experience
On October 18th, The Adetem B2B CLUB took its districts on the prestigious Passeig de Gracia in Barcelona, for a french-speaking session. With the participation of InConcert. We all came to exchange about Managing …
Manitou and Kintessia : Why did they win the 2018 B2B Marketing Award?
This October 4th, the Adetem B2B Club proposed a behind the scene tour of La nuit du Marketing B2B by handing over to 2018 juries and winners. During an event co-animated by …
Marketing performance : measurement and accountability
To date, I have not found a better definition of marketing performance than the following, which can be summarized in two words: Measurement and Accountability. “For years, corporate marketers have walked …
My take away from the Social Selling Forum
I attended the first day of the Social Selling Forum Paris in July and spent a memorable day. If we take into account Loïc Simon’s overflowing energy, the professionalism of …
Marketing and sales alignement : Impossible mission ?
Who never thought that sales teams came from March and marketing teams from Venus…? Quarrels about actions carried out, quality of leads, CRM adoption and so on… So, marketing and …
2018 Cannes film festival dashboard – what’s new ?
Cannes Film Festival just ended! Stay on the stairs with our dashboard. A look back at the official selection and 2018 awards, including access to the last 13 years data …